BEST SELLERSThis Month Shop All Offers 
A-Firm Even
Tone Serum
Enhance your skincare routine with
A-Firm Brightening's serum.
R299
A-Firm
Day & Night Cream
A-Firm Brightening's even tone
creams protect & brighten skin.
R499
Tissue Oil
Sculpting Cream
The power of Tissue Oil Gold
now with anti-ageing botanicals.
R309
Premium Spa
Special Offer
Enjoy a delightful bath
& body experience on us.
R75
Discover Velocity
Eau de Toilette
Feel the rush of freedom
with Discover For Him.
R219
South African skin. South African solutions.
The legacy of innovation
We’ve spent 48 years perfecting our
South African skincare solutions.
The blend of science and nature
Our blend of science and nature
delivers clinically proven results.
The empowerment of women
A percentage of every single online order
empowers a Justine Consultant.
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Pay securely online, or with cash on delivery
through your Beauty Representative.
Delivery
Choose from multiple delivery and
nationwide collection-point options.
Returns
Return products easily via
your original delivery method.
BEAUTY NEWSThe Purest Blog View All >
Celebrating 48 Years of Science, Nature and You!
13 May 2021
Years of innovation, and premium products backed by South African skincare experts.
A Shade of Nude for Every Occasion
10 May 2021
Now with 4 brand-new shades for every shade of you! Meet our new shades of nude! #WeAreYou
Iconic Skincare Inspired By You
15 April 2021
Continuing our legacy of providing you with advanced technology & the finest natural ingredients.
A-Firm Time Reversal
5 March 2021
If you are approaching your forties with some trepidation, you may well be noticing fine lines creeping in.
WE LOVE HEARING FROM YOU
TRENDINGThis Month
South African skin. South African solutions.
CATEGORIESShop your
favourites
TOP BRANDS
Celebrating 48 Years of Science, Nature and You!
13 May 2021
Years of innovation, and premium products backed by South African skincare experts.
WE LOVE HEARING FROM YOU
