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Avon Justine certified a Top Employer
in South Africa for the third consecutive year

Avon Justine’s employer value proposition has once again been affirmed after the Top Employers Institute conferred the company with the much-sought after Top Employer 2020 award. This is the third consecutive time the direct selling company has been awarded this coveted accolade and highlights its continued commitment to providing the very best working environment for employees through their progressive ‘people-first’ HR practices. “We are proud to once again be recognised as a Top Employer in South Africa. This is testament that our employee focused approach in line with our business strategy is paying dividend” says Lerato Ndoro, HR Executive Director for Turkey Middle East and Africa. “Avon Justine provides flexible yet high-performance work environment, which is conducive to optimally growing and unlocking the potential of our employees. This we believe is the best value possible for our beauty entrepreneurs across the country”.

The certification process reviews the following human capital processes:

1. Talent strategy
2. Workforce planning
3. On-boarding
4. Learning and development
5. Performance Management
6. Leadership Development
7. Career and succession management
8. Compensation and benefits
9. Corporate culture

Top Employers Institute CEO David Plink says, “To become recognised as a Top Employer, an organisation will have to prove that the implementation of their people strategies enriches the world of work of their employees. The certified participants are a shining example of a dedication to people practices as they continuously commit to empowering their employees for a better world of work. Congratulations!” Avon Justine is renowned for empowering women through its business model, the model enables beauty entrepreneurs to achieve financial autonomy. The focus on women empowerment is also visible through its corporate social responsibility programmes. The same is true of its employees with many, particularly women coming through the ranks to occupy leadership positions.

“In addition to competitive salary packages, we have a comprehensive development and training programme focused on capacitating and strengthening our employees’ competencies as well as their leadership capabilities,” concludes Ndoro.

As part of this programme, Avon Justine has taken xxxxx employees through leadership courses over the past 5 years ENDS// About Avon Avon is the biggest direct-selling company in South Africa and has been empowering South African women for over 20 years through by providing high quality value-for-money beauty products, and an opportunity for earning and financial freedom. We release 12 issues of our brochure every year, which is available in printed as well as digital formats.

These brochures include our beautiful portfolio of beauty and related products at affordable prices. Avon make up has been recognised as the “coolest make-up brand” in the country for 6th consecutive year! Our Fragrance brands are also South Africa’s favourite, with our Iconic Far Away being part of our local heritage. Visit for more information

About Avon’s promise to end violence against women and girls Avon Justine has a long standing campaign to end violence against women and has partnered with People Opposing Woman Abuse (POWA), the TEARS foundation, the Saartjie Baartman Centre for women and children, Yokhuselo Haven, the Epic Foundation, WARear, Mosaic, Lawyers against Abuse and the 1000 Women’s Trust to progressively move towards achieving this goal. Over the past five years, more than R8 million has been raised by Avon and donated to these partners.

About Stand4her
stand4her is our plan to improve the lives of 100 million women every year. It is our global response to the barriers still holding women back from reaching their full potential. It aims to improve the world by advancing their earning potential through the power of beauty, and their ability to live a safe and healthy life.

About Direct
Selling Direct selling is the marketing and selling of products directly to customers away from a fixed retail location. Direct selling can be conducted one-on-one, in a group or party format, or online. At Avon, the "direct" part of direct selling also refers to the personal component of this sales channel; it’s about building relationships with people and offering them a high level of service and personal attention.

About My Avon Store
My Avon Store is designed to help make earning easier for independent Representatives and to help them grow their sales. It helps new customers to find Representatives easier and allows them to shop whenever they want. My Avon Store allows the independent Avon Representative to customise their online shop which they can direct customers to.

About Top Employers Institute Certification Programme
The Top Employers Institute Global Certification Programme has certified and recognised more than 1500 Top Employers in more than 118 countries/regions across five continents. The HR Best Practice Survey encompasses over 100 questions which cover 600 ‘People Development’ practices across 10 topics: Talent Strategy, Workforce Planning, Talent Acquisition, On-boarding, Learning & Development, Performance Management, Leadership Development, Career & Succession Management, Compensation & Benefits and Culture.

About Top Employers Institute
Top Employers Institute is the global authority on recognising excellence in people practices. We help accelerate these practices to enrich the world of work. Through the Top Employers Institute certification programme, participating companies can be validated, certified and recognised as an employer of choice. Established more than 28 years ago, Top Employers Institute has certified over 1 500 organisations in 118 countries. These certified Top Employers positively impact the lives of over 6 000 000 employees globally. Top Employers Institute. For a better world of work.


Katlego Modipane Snr PR, Internal Communications & Corporate Affairs Specialist Direct +27 10 205 5102 | Tie Line: 3487 5102 Mobile +27 66 472 6471

Nontuthuzelo Zulu Corporate Communcation Coordianator