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Take Charge of Fashion

“Dress for the job you want” goes the old adage. Today’s power dresser knows that clothes are an important part of projecting an image of success and confidence in the corporate jungle.

The Modern Man’s Guide To Power Dressing

The Modern Man’s Guide To Power Dressing

“Dress for the job you want” goes the old adage. Today’s power dresser knows that clothes are an important part of projecting an image of success and confidence in the corporate jungle.


However, power dressing is more than just about wearing designer suits. From shower to shoes, here are 5 guidelines to help you navigate the art of dressing for success.


A Power-Shower Start
It seems obvious, since most people start their day with a shower. But did you know that showering results in less stress, tension-anxiety, anger-hostility, and depression? It also has revitalizing and energizing effects, and will boost your confidence when you feel clean and vitalized.

Start your day on an invigorating note with Body Balance For Men Invigorating Power Body Wash and Body Lotion. It’s specially formulated for men with ginseng and green tea extract for an energising, refreshing feel.


The Scent of Success
Many women have a favourite perfume they spritz onto their clothing to add that finishing touch, but wearing a signature scent is something both genders can benefit from.


From creating good first impressions to boosting your confidence, a masculine perfume says a lot about who you are and tells the world that you're a man who’s going places. However, be sure to look for the scent that fits you best to get the most out of the experience.


New Magnate Empire is a charismatic, woody, spicy and fruity scent for the strong, elite man. The man who represents the epitome of success and is the pioneer of his own empire. It’s the perfect gift for a distinguished and powerful man who deserves the gold standard in fragrances.


It’s Your Time
They say ‘time is money’. It’s no surprise, then, that some of the most powerful men on the planet take such care in picking out their timepieces. From Presidents to CEO’s these leaders have power at their fingertips and time on their wrists.


One of the factors to consider when choosing a watch is how well proportioned the watch is to your wrist and hand. If it's too big for your wrist, it will stand out and look garish; too small, and it will look like you're wearing a lady's timepiece.


The Lionel Digital Watch is the perfect combination of timeless sophistication and modern convenience. With backlight for increased visibility, stopwatch and alarm function, and digital display, this watch is the definition of masculinity.

What You See And What You Get
If there’s one thing that should be on your power dressing essentials list, it’s sunglasses. Whether you’re a fan of thin metal frames, retro round lenses or a classic wayfarer, there’s nothing that takes your fashion statement to the next level like a pair of sunnies.

Choosing a pair of sunglasses to go with your outfit should be like choosing the right belts and shoes. Give your look a personal twist with the black, foldable Chace sunglasses with tinted lenses and UV protection - the perfect accessory for any outfit.


Bags of Power
Business or leisure. First-class or business class. Whatever your travel plans, arrive at your destination in style with a weekend bag that packs taste and sophistication, not to mention practicality.


The Jason travel set (Traveller, Messenger bag and wallet) is made of a dual-toned, durable material with textured finish. The traveller is perfect as hand luggage or if your weekends involve a little more rough and tumble than champagne and caviar. The messenger back is tough and durable for daily use, while the wallet is perfect cash couture.


Building a Power Wardrobe
True power dressing is about demonstrating mastery. It’s showing that you know how to play by the rules, and bending them to your comfort and personal style - from boardroom to beach-front. Whatever your fashion flavour, now you can make an impression that lasts from your scent to your shoes.

Shop the blog

Magnate Empire Eau de Toilette - 100ml

Magnate Empire Eau de Toilette

R 339,00

Buy now

The Lionel Digital Watch

The Lionel  Digital Watch

R 499,00

Buy now


The Chace Sunglasses

R 199,00

Buy Now

The Jason

The JasonWeekender

R 599,00

Buy Now

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