Published: 2020/09/30
Justine & Lorna: A Story That’s Pro-You
Who better to help Justine share this story with women than the stunning Lorna Maseko? An award-winning celebrity chef, media personality and entrepreneur, Lorna is not only beautiful and confident, her successes are an inspiration for many South African women.
At Justine, we believe that every woman deserves to feel beautiful - at any age. We also understand that South African women have unique skincare concerns. That’s where our brand-new A-Firm Brightening anti-ageing skincare range comes in.
Backed by over 47 years of science and nature, A-Firm Brightening is an anti-ageing skincare range specially created to address the concerns of melanin-rich skin, such as dark spots, uneven skin tone, hyperpigmentation and dullness, so you can be radiant and confident in your skin, whatever your age.
It was important for Justine to tell South African women about this new skincare range that we’ve invested all our knowledge and expertise into developing. A range that embraces the beautiful shades and tints of South Africa’s women; a range that doesn’t want to change the skin you are in, but is clinically tested and proven to enhance it and bring out your own radiant skin.
Who better to help Justine share this story with women than the stunning Lorna Maseko? An award-winning celebrity chef, media personality and entrepreneur, Lorna is not only beautiful and confident, her successes are an inspiration for many South African women.
“Justine is a trusted brand that is loved by South African women. It stands for women empowerment and inclusion - and I’m all for that!” says Lorna, who partnered with us to champion the range’s moving campaign story: “Anti-Ageing Skincare That’s Pro-You”.
Justine’s belief is that you’ve earned the right to be at the age that you are. Even when your strength and wisdom may come with some ageing signs (which we’ll help you fix), we stand for you, because Justine is Pro-confident you. Pro-radiant you. Pro-looking your best, at any age. We are Pro-You.
Lorna exemplifies this truth of being the best version of yourself.
From being the first black ballerina to play a significant role in South African theatres, to being an award-winning celebrity chef and entrepreneur, Lorna demonstrates the power of finding and creating spaces that are Pro-Her.
This is the power that both Justine and Lorna want to carry into the lives of South African women. So they can walk through the world and be seen as the strong and beautiful woman they are. Not just their age. So they have the confidence to take advantage of every opportunity, and to live and love fully in their beautiful skin. In this year, the next, and the next.
Not only did Lorna fall in love with the campaign story, she fell in love with the products too. “I absolutely love it! I’ve been using the A-Firm Brightening anti-ageing range for a few months now and what stands out for me, is that my skin stays moisturised throughout the day.”
Lorna continues, “I had a FaceTime call with a friend of mine who I hadn’t spoken to in months and when we jumped onto the video call she exclaimed: "What’s that glow!". I can only credit the A-Firm Brightening anti-ageing range. For me, the products speak for themselves.”
