Get beautifully Defined & healthy lashes, Instantly

When you’re enjoying a good cry, swim, or a beautiful dance in the rain, your mascara smudging & your lashes smudging & clumping should really be the least of your worries. Introducing the new Purely Perfect Waterproof Volumising Mascara - finally, a volumising mascara that plumps & cares for your lashes whilst at it, giving you a thick & dramatic look that wears for up to 14 hours*.

Define your lashes for beautifully open & awake-looking eyes

When it comes to make-up, we always want to make sure that our products show results, but most importantly care for your skin, hence we’re big on care with instant volume & all-day wear that’s light as air*.

Formulated with keratin proteins, collagen & botanicals that nourish & condition lashes, the new volumising mascara is Opthamologist tested & is suitable for even the most sensitive eyes. We always want to make sure that our products are safe for you to use, that’s why our whole Justine Purely Perfect collection is allergy tested, & because we respect the beauty of nature, we’ve never tested any of our products on animals.

Reasons you should switch

In case enhancing the thickness of your lashes by up to 15x isn’t enough & you still need some convincing on why you should switch to this brand of volumising mascara, here are some notable benefits of using it:

● Doesn’t smudge, clump, or flake

● Creates bold, dramatic looking lashes

● Zero weight*

● Contains nourishing botanicals

● Velvety-looking lashes*

How to use:

Stroke on lashes to achieve your desired lash look.

● For extra volume, apply brush with a wiggle outwards. Do this from the root of lash for desired result.

● The trick for thicker lashes is layering. Make sure to let the first layer dry before you apply another one. To ensure there’s no clumping, give a minute between each layer you apply.

● Use our Micellar water to remove the mascara.

*Based on a consumer study