Published: 2020/10/26
Even, Radiant & Firm
Supercharge your even skin tone results with the NEW A-Firm Brightening range. The A-Firm Brightening range is an advanced skincare technology specially formulated and tested for melanin-rich skin tones.

Supercharge your even skin tone results with the NEW A-Firm Brightening range. Formulated with 10 active Botanicals, this advanced anti-ageing skincare range is expertly formulated with a natural, botanical complex, delivering the perfect balance of science and nature in one range for a more-radiant, more-confident you at any age!
Who is the A-Firm Brightening Range for?
The A-Firm Brightening range is an advanced skincare technology specially formulated and tested for melanin-rich skin tones with the following skincare concerns:
- Dark spots
- Uneven skin tone
- Dull skin
- Pigmentation
- Oily skin
Your shade of beautiful
The A-Firm Brightening range works at enhancing the skin you have, giving it various skincare benefits that help to even skin tone, while diminishing dark marks and pigmentation. As the experts in skincare, we formulated the A-Firm Brightening range to even out and firm skin, supporting your natural skin tone at its youthful best, not changing your beautiful shade, but encouraging it to glow radiantly and evenly.
Four steps to a Pro-Confident you
With different potions, lotions and techniques being recommended, anti-ageing skincare regimes can come across as intimidating. However, we've created a core four-step regimen for your skin, so you can enjoy your skin at any age, without the complication.
Step 1 – Aim
The A-Firm Brightening Targeted Pigmentation & Dark Spot Corrector targets and treats stubborn pigmentation, dark spots and blemishes for visible results in 3 days*. Start your skincare regime by applying the treatment directly to affected areas, including dark spots and blemishes, twice daily after cleansing. A targeted solution:
- Corrects & improves the appearance of darks spots in just 3 days*
- Decreases the appearance of targeted irregular uneven skin tone within 28 days*
- Formulated to improve the appearance of targeted blemishes on darker skin tones
Step 2 – Target
The second step in your A-Firm Brightening regimen is to apply A-Firm Brightening Even Tone Eye Cream twice a day to gently target your eye area where signs of ageing often appear the earliest. What to expect:
- Reduced dark circles under the eyes after 7 days**
- Reduced under-eye puffiness after 14 days*
- Reduced the appearance of fine lines & wrinkles around the eyes, after 14 days*
Step 3 – Boost
The most effective way to boost the results of your A-Firm Brightening skincare regimen is by using the A-Firm Brightening Even Tone Serum twice daily. Apply it to your skin after using the eye cream, avoiding the eye area. This serum contains the highest concentration of “The Power of 10” anti-ageing active botanical ingredients. The A-Firm Brightening Serum also penetrates much deeper into the skin than moisturisers, improving your skin from the inside out with better and quicker results. The brightening effect:
- Decreases the appearance of pigmentation & dark spots rapidly, after just 3 days*.
- Improves overall uneven skin tone within as little as 7 days*
- Gives skin a boost of hydration for 24 hours*
Step 4 – Moisturise
A-Firm Brightening Even Tone Day Cream SPF 15: End your morning A-Firm Brightening skincare routine with the day cream to moisturise and protect your skin against external aggressors.; Apply after the A-Firm Brightening Even Tone Serum for best results. The A-Firm Brightening Even Tone Day Cream has SPF 15 for vital protection against daily sun damage, further dark spots and discolouration on the skin. Benefits include (when used with the A-Firm Brightening Even Tone Night Cream)
- Brightened complexion and decreased uneven skin tone in just 7 days*
- Improved appearance of skin’s firmness after 28 days*, with smoother skin in just 2 weeks*.
- Intensely hydrated skin with a 24-hour moisturising effect after just 1 application*.
A-Firm Brightening Even Tone Night Cream – Your skin rests and recovers overnight; this makes it more receptive to the powerful ingredients in the A-Firm Brightening Night Cream. In order to get the brightest results, the night cream should be applied in the evenings after the serum, to help restore the skin’s youthful appearance and glow. Benefits (when used with the A-Firm Brightening Even Tone Day Cream):
- Decreases the appearance of darks spots and pigmentation in 28 days*.
- Reduces the appearance of wrinkles after 28 days* and improves skin smoothness after just 2 weeks*.
- Renews and restores skin with a 24-hour moisturisation effect
- Improves overall uneven skin tone within as little as 7 days*
Clinically-proven Results
After using the entire A-Firm Brightening range, you should start noticing reduced dark spots and discolouration with an overall even skin tone effect. Your skin will also start feeling and looking firmer over time, while enjoying a matte, hydrated feel after each application. Be sure to shop the blog to stock up for your A-Firm Brightening skin routine and start experiencing a Pro-radiant, Pro-revitalised, Pro-confident you.
*Based on a clinical study
**Based in a consumer study