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Anti-Ageing Skincare That’s Pro-You

Whether it’s wrinkles, dark spots or dull skin, eventually time will catch up and you will start seeing the signs of ageing. However, the way you age is as unique as you are and can vary from ethnicity to ethnicity, as much as from person to person.

Anti-Ageing Skincare That’s Pro-You

They say age is nothing but a number. However, as people age they may take on some assumptions about themselves, like they should be less adventurous, they don’t contribute as much to society, and their way of thinking is outdated - an influence driven by media and beauty standards across the world. However, many of these myths are simply not true. Just ask some of our timeless South African celebrities, like Thembi Seete and Connie Furgason.

Another one of these myths is that there is a one-size-fits-all solution to staying young forever. Whether it’s wrinkles, dark spots or dull skin, eventually time will catch up and you will start seeing the signs of ageing. However, the way you age is as unique as you are and can vary from ethnicity to ethnicity, as much as from person to person.

Skin Ages Differently 

While it’s true that darker skin is less prone to wrinkling because of natural oils and ultraviolet-shielding melanin, there’s no denying that it does, in fact, age. According to the BBC, melanin-rich skin is more prone to age spots and dark patches on the face. However, hyperpigmentation isn’t the only ageing skincare concerns that South African women face.


Signs of ageing also include:

  • Uneven skin tone
  • Oily skin
  • Dull, ashy complexion

A South African Solution by a Trusted South African Brand
Despite product and usage studies revealing that the same products cannot be used successfully by all skin colours, South African women are still very limited to the anti-ageing skincare products available to them. With 47 years’ experience in the skincare industry, Justine is changing this by introducing its first Brightening Anti-ageing skincare range. An anti-ageing solution that is made uniquely for South African skin.

Anti-Dull Skin, Pro-Confident You
Of course, the hero of this new range is the A-Firm Brightening Even Tone Serum that targets uneven skin tone, hyperpigmentation and discoloration - all in just 3 days*. Used twice daily, it will give you an overall brighter complexion with a firmer, youthful look.


Anti-Uneven Skin Tone, Pro-Radiant You
The breakthrough formulation of the A-Firm Brightening Day and Night cream addresses the primary ageing concerns of South African women with melanin-rich skin. This includes uneven skin tone, a dull complexion and sagging skin. According to a clinical study, you’ll see a reduction in uneven skin tone in as little as 7 days**, while using both products will lift wrinkles and increase elasticity in just 2 weeks*. The creams are also specifically made with ingredients that address sebum production, promoting a matte finish.

Anti-Dark Circles, Pro-Revitalised You
The skin around your eyes is usually the first place people show signs of ageing with puffy eyes, fine lines, wrinkles, and dark circles. A-Firm Brightening Eye Cream targets these signs by brightening the skin around the eye area and combating dark circles in 7 days**. It further lifts the skin for even firmer results in 2 weeks* .

Made for a More Brighter, More Confident You
When it comes to ageing South African skin, you need an advanced formula that targets your specific skin type. And, if you want bright, radiant, flawlessly smooth skin, then A-Firm Brightening is the perfect skincare range for you.

Pro-You Is Not About Changing You
At Justine, we’re all for celebrating you, and the beautiful skin you’re in - not changing it. As skincare experts, it’s important for us, at Justine, to not only say that the A-Firm Brightening Range is about enhancing the skin you’re in, not changing its stunning tone; it's also our responsibility to help educate.

So, what’s the real difference between brightening and lightening?
Skin brightening means reducing pigmentation and uneven skin tone to restore the radiance and natural glow of your skin. The shade of your skin stays the same, e.g. A-Firm Brightening is a brightening range. Skin lighteners are chemicals used to lighten specific areas with discoloration, or your entire skin by stripping away the melanin in your skin. It is more commonly referred to as “skin bleaching”.

The A-Firm Brightening range will not alter the beautiful shade of your skin.

*Based on a clinical study
**Based in a consumer study

Shop the range


A-firm Brightening Day Cream, Serum & Night Cream

R 759,00

Buy now


A-firm Brightening Dark Spot Corrector

R 179,00

Buy now


A-firm Brightening Even Tone Serum

R 299,00

Buy Now

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