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10 Botanical Ingredients Behind The A-Firm Brightening Breakthrough Formulation

We’re quick to get excited about big international brands landing on our shores, but we don’t always give enough credit to innovative skincare expertise found right here in our country.


With over 47 years of skincare experience, Justine has formulated A-Firm Brightening Even Tone: a skincare range made specifically for the melanin-rich skin of South African women. And the best part? It’s made up of 10 active botanicals found right here, at home. Now that’s anti-ageing skincare that’s Pro-Natural.

The Power of 10 Active Botanicals

These 10 natural botanicals, combined with our more scientific ingredients, form the foundation of all the products within the A-Firm Brightening Even Tone range: a powerful anti-ageing complex that gets even with the unique ageing concerns faced by South African women.

10. Wheatgerm Extract

Wheatgerm is one of the most effective skin-absorbing oils which delivers a healthy infusion of vitamins A and D when applied to your skin. These nutrients nourish and moisturise skin, helping to reduce skin damage, fight free radicals, support healthy collagen formation and maintain even skin tone.

9. Grape Extract

Grape extract is rich in polyphenols and antioxidants, protecting skin and helping to reverse signs of ageing like sun spots, fine lines, and wrinkles. Grape extract is also an excellent source of Vitamin C which keeps skin looking healthy and bright. Overall, this amazing fruit extract is known to help with premature ageing, radiance and the overall improvement of skin’s appearance.

8. Argan Oil

Known to be an effective moisturiser, packed with omega fatty acids and vitamin E, Argan Oil helps to give skin a youthful glow and reduce the appearance of wrinkles. It is also known to have antioxidant properties and help with premature ageing. Argan Oil also helps to reduce the appearance of blemishes and spots for more even-toned skin.

7. Grape Seed Extract

Grape seed extract is rich in vitamins C, D and E – all known to help reduce the appearance of wrinkles. This natural extract also contains anti-ageing properties that help to fight the battle against fine lines and wrinkles. In addition, Grape seed extract balances both dry and oily patches on skin, while being rich in polyphenols and antioxidants that help to reduce blemishes.

6. Rice Bran Oil

Rice bran oil contains a mix of sterols and ferulic acids, known to help reduce the formation of free radicals in skin. This is great for protecting skin against pollution and harsh environmental conditions - perfect for the South African climate! Rice bran oil is also known to improve your skin’s own brightness and luminosity, while protecting it from external damage.

5. Mulberry Extract

Similar to rice bran oil, mulberry extract is known to support your natural skin tone by reducing melanin production which occurs due to environmental or hormonal factors, thus helping to improve overall even tone and brightness. Mulberry extract also helps to maintain a more youthful appearance with its antioxidant properties.

4. Sunflower Seed Extract

A-Firm Brightening is specially formulated with sunflower seed extract which is rich in nutrients such as calcium, iron, magnesium, zinc and vitamins A, K and E. Sunflower seed extract helps to moisturise skin and works to reduce the appearance of spots and blemishes.

3. Skullcap Root Extract

Skullcap root extract is commonly known to protect skin against sun damage. It has antioxidant benefits and helps to improve skin tone and brightness.

2. Neem Seed Extract

Neem seed extract is loaded with nutrients and antioxidants to help protect the skin from environmental stressors, with the added benefit of helping to improve skin’s overall appearance and luminosity.

1. Saxifraga Sarmentosa

Last, but certainly not least, is Saxifraga Sarmentosa, commonly known as Strawberry Geranium. This powerful ingredient is the hero ingredient to the A-Firm Brightening anti-ageing complex. Strawberry geranium doesn’t only contain rich antioxidants, which helps to protect the skin against external aggressors, but this botanical extract also has intense anti-wrinkle and skin-brightening properties, promoting skin that is even, radiant and firmer.

47 Years of Skincare Expertise

When it comes to ageing South African skin, you need an advanced formula that targets the unique ageing concerns of South African skin. Formulated with these natural ingredients and supported by over 47 years of Justine’s skincare expertise, A-Firm Brightening was uniquely designed to give you radiant, flawlessly smooth skin.

Shop this blog and get started on your even skin tone journey, with real results in as little as 3 days*.

*Based on a clinical study for A-Firm Brightening Serum.

Shop the blog


A-firm Brightening Even ToneDay Cream & Night Cream

R 499,00

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A-firm Brightening Even ToneEye Cream

R 149,00

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A-firm Brightening Even Tone Serum

R 299,00

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